"Writing a Book About The Foundation of Marketing" with Michael Hernandez

In this episode of the Orange County Power Players Podcast, host Danny Flores sits down with Michael Hernandez, a seasoned sales and marketing professional and newly published author of Marketing vs. Sales vs. Marketing. Michael shares how his passion for bridging the gap between sales and marketing inspired him to write a book that cuts through the noise of trendy marketing tactics to focus on what truly matters—the foundation.

From his early guest lectures at Cal State Fullerton and Long Beach State to compiling presentation notes that became a full-fledged book, Michael breaks down the fundamentals of brand life cycles, market segmentation, SWOT analysis, and adapting to modern trends like AI and organic marketing.

This episode is a must-listen for aspiring marketers, sales professionals, and students seeking a solid starting point in the world of marketing.

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