"Fractional Chief Marketing Officer for Ecommerce Stores" with Chris McCarthy

In this episode, host Danny Flores interviews Chris McCarthy, founder of McHammer Marketing and a seasoned fractional Chief Marketing Officer for e-commerce businesses. Chris brings over 15 years of experience in digital marketing and shares how he helps direct-to-consumer brands scale from six figures to multi-million-dollar exits.

Chris talks about the early days of online marketing, the evolution of platforms like Shopify and Amazon, and how AI and data tracking are shaping the future of e-commerce. He also breaks down what it takes to launch or optimize a Shopify store, and why e-commerce is one of the most complex business models in today's world.

From real-world success stories like California Beach Company to his role in growing brands across Europe and the U.S., Chris gives actionable insight into what makes online stores succeed—and where many go wrong.

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